Real-Time Bidding Platform
Supervisor: Jia Xu
Session: Winter 2015
Required Background: At least a B+ in Operating System Fundamentals (CSE3221), strong Ubuntu/Linux, C++ programming, GCC, TCP/IP skills
Description: Real-time bidding (RTB) is a new method of selling and buying online display advertising in real-time one ad impression at a time. Once a bid request has been sent out, all bids must be received within a strict deadline – generally under 100 milliseconds, including network latency. This project explores RTBkit, an open source SDK allowing developers to create customized real time ad bidding systems (for Media Buyers/Bidders).